Introduction:
When it comes to user onboarding, startups and companies are constantly seeking innovative ways to engage and retain their users. Superhuman, an email client known for its exceptional user experience and productivity features, has revolutionized the onboarding process with its unique "waitlist approach." In this blog post, we will explore the Superhuman waitlist approach to onboarding and highlight the benefits it brings to both the company and its users.
Creating Exclusivity and Building Anticipation:
Superhuman has taken a bold step by embracing a waitlist model that creates a sense of exclusivity and scarcity. By offering access to their product only to those who have joined the waitlist, Superhuman taps into the basic human desire for what is perceived as limited or exclusive. This approach generates a buzz around the product, building anticipation and curiosity among users.
The waitlist approach also creates a psychological effect known as the "scarcity principle." When a product or service is perceived as rare or difficult to obtain, it increases its perceived value in the eyes of the users. By deliberately limiting initial access, Superhuman leverages this principle, making users value the product more and increasing their commitment to it once they gain access.
Fostering a Sense of Community:
One of the key advantages of the Superhuman waitlist approach is its ability to create a sense of community among users. By bringing together individuals who are eagerly awaiting access to the product, Superhuman has successfully built a community of enthusiastic users who share a common goal – getting onboarded. This community aspect fosters a spirit of camaraderie, encourages engagement, and creates opportunities for users to connect, exchange tips, and support one another.
Iterative Improvement and User Feedback:
Superhuman leverages the waitlist approach to gather valuable user feedback and refine its product iteratively. By gradually granting access to users, the company can closely monitor user experiences, identify pain points, and address them before scaling further. This method allows Superhuman to implement user-driven updates and improvements, ensuring that the product caters to the specific needs and preferences of its target audience.
Seamless Onboarding and Personalized Training:
The Superhuman waitlist approach enables the company to focus on delivering a seamless onboarding experience for each user. By controlling the number of users onboarded at a given time, Superhuman can provide personalized training, ensuring that users understand and leverage the product's unique features effectively. This approach not only enhances the user experience but also reduces the risk of overwhelming new users with complex functionalities.
Managing Scalability and Infrastructure:
For startups, managing scalability and infrastructure can be challenging, particularly when demand surpasses available resources. The Superhuman waitlist approach provides a strategic solution to this problem. By gradually granting access, the company can control the influx of new users, scale its infrastructure incrementally, and ensure a smooth experience for everyone. This measured approach allows Superhuman to maintain service quality and performance while expanding its user base.
Conclusion:
The Superhuman waitlist approach to onboarding represents a paradigm shift in user experience strategy. By capitalizing on exclusivity, community building, iterative improvement, and personalized onboarding, Superhuman has successfully created a product that resonates deeply with its users. This approach not only benefits the company by managing scalability and gathering valuable feedback but also enhances the user experience, leading to increased customer satisfaction and loyalty.
As other startups and companies seek to enhance their onboarding processes, they can learn valuable lessons from Superhuman's waitlist approach. By understanding the psychological factors that drive user behavior and leveraging the power of community and exclusivity, companies can create a user experience that sets them apart from the competition and fosters long-term success
